CRAFTSMANSHIP
WITH A
SIGNATURE
TOUCH
Where high-end design meets master cabinetry
Kitchens with Sole needed a brand identity that reflected the precision of bespoke kitchen design and the authentic, "soulful" craftsmanship of a master cabinet maker. Based in the industrial heart of East Tamaki, the business required a visual presence that could transition seamlessly from high-end client consultations to the practical reality of active installation sites.
Client: Kitchens with Sole
Agency: Titanium
Project: Identity Design, Fleet Signage Design, Business Card Design
Capabilities: Visual Identity, Vehicle Design, Collateral Graphics
Timeline: 3 Weeks
Making a mark in a competitive landscape
The challenge was to create a brand that felt both established and contemporary, moving away from generic trade aesthetics toward a more designer-led identity. The solution required a "mobile-first" physical strategy—recognising that in the kitchen industry, your vehicle is your most prominent billboard. Titanium Creative was tasked with developing a cohesive look that translated the tactile quality of fine cabinetry into a striking visual format for fleet graphics and high-quality print collateral.
A brand built
for the road
The final design utilises a sophisticated palette and bold, architectural typography that commands attention. The fleet vehicle graphics were engineered for maximum impact and legibility, ensuring the brand remains recognisable while navigating Auckland’s busy streets. By balancing professional, minimalist aesthetics with a clear message of bespoke quality, the new identity positions Kitchens with Sole as a premier choice for homeowners seeking both function and artistry.
Precision in
every detail
Working closely with the team at Kitchens with Sole, Titanium Creative focused on the essential pillars of the brand: structural integrity, refined finishes, and a personal signature. We prioritized a clean, minimalist logo that could be reproduced across various mediums—from the small-scale texture of a business card to the large-format curves of a van or truck. This integrated approach ensured that the brand’s "sole" was visible in every interaction, whether digital or physical.
Impactful touchpoints for long-term growth
Through strategic design and a focus on high-quality production, Titanium Creative delivered a versatile identity and a suite of professional brand assets. This new visual framework provides Kitchens with Sole with a professional "uniform" for their business, offering a polished first impression that matches the exceptional quality of the kitchens they create.